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The View

Privacy Policy

Last Updated: Sep 14, 2026

Introduction

Who Is Collecting My Personal Data?

Indie Lee ("us," "we," or "our") offers and maintains the website(s) located at viewyourdeal-indielee.myshopify.com, including all subdomains and subparts (collectively, the “Site”). When you visit the Site or otherwise engage with us, you may choose to provide us with personal data that identifies you. This Privacy Policy explains how we process and use your personal data, and it applies regardless of how you access the Site. Please take time to read this Privacy Policy carefully. BY CHECKING THE BOX PROMPT BEFORE SUBMITTING DATA TO US, YOU EXPRESSLY AGREE TO THE COLLECTION, USE, DISCLOSURE, RETENTION, AND DESTRUCTION OF YOUR PERSONAL DATA SUBMITTED TO US IN ACCORDANCE WITH THIS PRIVACY POLICY.

Information you provide to us

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data
  • Physical and Audio Data, including physical characteristics or descriptions, audio recordings, video recordings, and photos
  • Protected Classifications and Other Personal Characteristics, including age
  • Health Data, including data related to physical or mental health
  • Consumer Communications, including direct communications with our consumers
  • Inferences from Other Data, including inferences created from other personal information collected

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks, Retail Partners, and Sales & Marketing Tools.

The categories of information we may collect include:

Ad Networks

  • Personal Identifiers, including Name and Email address

Retail Partners

  • Personal Identifiers, including Name, Email address, Postal address, and Telephone number
  • Commercial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Data Retention Periods

Type of Data

Retention Period

Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data

We delete or anonymize data concerning your use of our website within 15 years of collecting it.

Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, General location data, Direct communications with our consumers

We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form.

Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number, General location data, Physical characteristics or descriptions, Audio recordings, Photos, Video recordings, Age, Data related to physical or mental health, Direct communications with our consumers, Inferences created from other personal information collected

We keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.

Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data, Physical characteristics or descriptions, Age, Direct communications with our consumers, Inferences created from other personal information collected

Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.

Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Physical characteristics or descriptions, Photos, Video recordings, Age, Direct communications with our consumers

We retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.

Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers

We retain records related to privacy requests as long as necessary to comply with our legal obligations.

Data we collect for security purposes, including Name, Email address, Online Identifiers

We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Improving our Products & Services
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

How we disclose your information

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information Sharing Categories

Personal Information Category

Categories of Service Providers

Categories of Third Parties

Personal Identifiers

Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Contractors, Order Fulfillment Contractors, Payment Processors, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services

Ad Networks, Collaboration & Productivity Tools, Data Analytics Providers, Data Cooperative, Payment Processors, and Shipping Services

Internet Activity

Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Contractors, Payment Processors, and Sales & Marketing Tools

Ad Networks, Data Analytics Providers, Data Cooperative, and Payment Processors

Commercial Information

Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Contractors, Order Fulfillment Contractors, Payment Processors, and Sales & Marketing Tools

Ad Networks, Data Cooperative, and Payment Processors

Financial Information

Commerce Software Tools, IT Contractors, and Payment Processors

Payment Processors

Location Information

Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Contractors, Payment Processors, and Sales & Marketing Tools

Ad Networks, Collaboration & Productivity Tools, Data Analytics Providers, and Payment Processors

Physical and Audio Data

Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Contractors, and Sales & Marketing Tools

Collaboration & Productivity Tools

Protected Classifications and Other Personal Characteristics

Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Contractors, and Sales & Marketing Tools

Collaboration & Productivity Tools

Health Data

Business Operations Tool and Customer Support Tools

None

Consumer Communications

Business Operations Tool, Commerce Software Tools, Customer Support Tools, and Sales & Marketing Tools

Collaboration & Productivity Tools

Inferences from Other Data

Commerce Software Tools, Customer Support Tools, and Sales & Marketing Tools

None

Shopify Network Intelligence

Our online store is hosted by Shopify, and Shopify collects and processes personal data about store customers for purposes including but not limited to: providing product and store customization, analytics, and advertising services. Information submitted by customers will be shared with Shopify as well as third parties that may be located in other countries. To learn more about Shopify’s data practices, please review their privacy policy.

Depending on your jurisdiction, you may opt out or object to Shopify’s processing of your data for certain use cases on their Privacy Controls page.

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Return Policy

If you experience a problem with your order or don't absolutely love your Indie Lee products, contact us at hello@indielee.com. We're happy to help with tips, troubleshooting, and product recommendations.

We accept returns for any reason within 30 days after order delivery. Even if it's been opened and used!

Customers are responsible for return shipping costs.

Shipping charges from the original order are non-refundable.

Indie Lee reserves the right to determine return eligibility.